JIMMY GUO
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TOUCH!
A Multi-sensory Emotional Communication System 
Brief

TOUCH!  is an interactive system consisting of a smart ring and a Social Media App. The system is aim to help users establish heart-to-heart communications and stronger connections, and more intuitively present their complex feelings in unique ways by utilizing multiple sensations as channels of perceiving and expressing emotions.

Project Type:
Role:
Tools:
Team:
Duration:
UX Design / Competition
UX Designer, Porduct Designer, Researcher
Figma, Miro, Photoshop, Rhino, Keyshot
Zezhi Guo, Yuhe Cui, Yuxin Wang
4 weeks (March 2022 - April 2022)
Host:
Awarded First Place inWhite Space Product Development Challenge 2022
Overview
View Final Prototypes >
Outcome
After two rounds of judging, our team successfully secured a spot in the final selection of 8 teams out of a total of 25 comprising both undergraduate and graduate teams hailing from Illinois, Wisconsin, Michigan, and Indiana. We had the privilege of presenting our designs in person before Northwestern University Professors and experts affiliated with PDMA.
As the result, Touch! was awarded the first-place award in the competition.
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During the Covid-19 pandemic, physical isolation led people to rely on social media for communication. However, our research found that the influx of textual messages caused information overload, often obscuring emotions. Thus, we decided to explore solutions to this issue as the starting point of the competition.

Through the Survey results (96 samples), we found some interesting insights:
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Then, we conducted semi-structured interviews with 10 participants to gain deeper insights into their social media roles, impactful interactive behaviors, and how they convey emotions.

Based on the interviews, we found key insights like...
Define Target Users’ Needs
My Role: Developing Personas & Journey Maps

After analyzing our interviews, we’ve gathered valuable insights into our potential user group. Next, we’ll delve deeper into the contexts, characteristics,  and challenges of our primary target user group by organizing the information into two distinct personas.

Concept Exploration
My Role: Working on Competitor Analysis

Building on Insight 2 (individuals use diverse mediums to convey emotions), we explored two avenues: Developing a Social Media App and Investigating Wearable Devices for Seamless Integration. We conducted a literature review on multi-sensory wearables and a brief competitor analysis of major social media platforms to deepen our understanding.

Concept Ideation
My Role: Leading the Brainstorming Process

After gaining a broader understanding of existing products and patents, we began conceptualizing the features and ideas for our product.

To generate a multitude of creative concepts, we conducted two rounds of Crazy 8 brainstorming sessions for both the social media app and wearable devices.

Next, we used within-group scoring to rank all our ideas based on the NUF (New, Useful, Feasible) criteria. The top ten ideas with the highest average scores were identified as our core concepts.
Feature Decision
Building on our brainstorming, we envision a design that includes a social media app and a smart ring device connected to it, capable of providing diverse sensory feedback.
Exploring the Smart Ring
We used a morphological chart to investigate the optimal presentation of a SCENE on the smart ring and how to seamlessly integrate vibration (tactile sense) into our design. We also explored how different vibrations can represent various emotions.
Exploring the App’s Form and Metaphor

In our app design, we aim to incorporate metaphorical elements. By drawing parallels between the app's functionalities and familiar real-world concepts, we intend to create a more intuitive and engaging user experience, making interactions more meaningful and enjoyable.

Prototyping
My Role: Design the Complete App's Low-Fi Prototype
Physical Device Prototyping
App Prototyping & Concept Explanation
Iteration
My Role: Moderating User Testing & Designing the Complete App's Mid-Fi Prototype
After finalizing our prototypes, we conducted a second round of interviews with six participants to identify potential issues. Using the Wizard of Oz method, we demonstrated the system's (Ring+App) features in detail. Incorporating the valuable feedback received, we created our app's mid-fidelity prototype.
Some Key Words We Followed For Visuals

Given that the majority of interactions occur within the app, we placed significant emphasis on its interactivity and usability. To evaluate this, we recruited five individuals with limited understanding of our product concept and had them perform specific tasks on our interfaces and study model without guidance.

During testing, confusion arose about the system's flow. Participants questioned how to prioritize when receiving SCENEs simultaneously from multiple senders and how the ring processes and displays multiple SCENEs from one person in a short timeframe. Therefore, our team had extensive discussions to address these issues and developed logical specifications to handle various scenarios systematically.

Final Design
My Role: Designing the Complete App's Hi-Fi Prototype & the Smart Ring's Appearance
Chatting
Reviewing SCENE Library
Reviewing Friend List and Updating Mood Status
Reviewing Friends' Status & Visiting My Planet
Friends’ Visting (Rocket Lunching) & Editing My planet
Details
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Reflection
About the Topic:

In designing the multi-sensory social media app and ring, I've learned that design involves not only creating something new but also refreshing our perspective on existing concepts to enhance them. I've also gained insights into technology's transformative impact on human connections. Integrating multiple senses into social media goes beyond streamlined communication; it fosters a deeper, more immersive connection, showcasing technology's potential to bridge the virtual and physical realms.

About My Personal Development:

In taking on this project for the intensive competition, I gained insights into my own areas for improvement, specifically in handling time constraints. Although I've acquired basic knowledge in various design and research methods, the competition's rapid pace often prevented my team from thoroughly implementing these approaches due to strict time restrictions. Adhering to the Agile Development Process was a notable challenge, as none of us had prior experience with such swift development practices.

Moving forward, I recognize the need to enhance my time-management skills to better align with the demands of agile development processes.

Thank you for taking the time to read this project.